Traditional architecture and modern comfort

In conversation with hotel owner Lucas Prats of Boutique Hotel Can Lluc in Ibiza

In the middle of Ibiza's idyllic countryside lies Boutique Hotel Can Lluc, an exclusive oasis where luxury, nature and personal hospitality come together. We spoke to director and owner Lucas Prats, the driving force behind this unique Boutique Hotel, who now has more than 20 years' experience in the hotel industry.

Guests at a boutique hotel are not looking for a standard experience, but a stay that feels like coming home," says Prats. "At Can Lluc, we know our guests by name and tailor our service to their personal needs. That creates a strong connection and loyalty." According to Prats, it is essential that a boutique hotel reflects the soul of the destination. "Ibiza has a unique energy, and you should feel that in the décor and look of the hotel. We combine traditional architecture of Ibiza with modern comfort, allowing guests to experience the authenticity of the island."

A key lesson Prats has learned over the years is that working with local suppliers not only contributes to an authentic experience, but is also essential for sustainable success. "We therefore work with local producers and businesses, from organic farms to artisanal suppliers. This not only enriches the guest experience, but also contributes to sustainability," says Prats.

Sustainability as a necessity 

Sustainability is not a trend, but a necessity, Prats stresses. "We continuously invest in environmentally friendly solutions. Behind the reception building, we have installed a large number of solar panels, out of guests' sight, which compensate for energy needs for air conditioning in summer. We are also betting on water conservation and recycling systems, because we know that conscious travellers increasingly value sustainable accommodation." Another crucial lesson he has learned in 20 years in the hotel industry is the importance of a strong online and offline strategy. "We combine a strong presence on social media and booking platforms with strategic PR in the Netherlands and Belgium. This keeps us top-of-mind with both new and returning guests."

The power of a dedicated team "Our employees are key to our success," Prats observes. "We create a positive and supportive work culture where talent can develop. Retaining good staff is a challenge, but by investing in training and growth, we manage to retain people. Without a motivated team, you can never provide the high-quality hospitality required in a boutique hotel."

Wellness as an integral part of the experience

Can Lluc stands out not only for its intimate atmosphere, but also for its strong focus on well-being. "We offer holistic spa treatments, yoga and mindfulness in a serene environment," Prats explains. "We also serve healthy, local dishes and even produce our own olive oil. Wellness is a growing trend in the luxury hotel industry, and we have naturally integrated it into our philosophy."

He emphasises that wellness is not just about massages and relaxation, but a complete experience that balances body and mind. "Our guests can start their day with yoga at sunrise, enjoy a personalised spa treatment and end the day with a healthy, freshly prepared dinner under the stars. This holistic approach makes Can Lluc a haven for those who want to truly unwind."

Overcoming challenges

Can Lluc's success did not come without obstacles. "Regulations and financing in the start-up phase required patience and strategic insight," Prats says. "In addition, we had to stand out in a competitive market. By focusing on exclusivity, nature experience and personalised service, we managed to secure a unique position."

To reach guests from around the world, Can Lluc is betting on digital marketing and strategic collaborations. "We work with influencers, travel bloggers and journalists to increase our visibility. We are also active on booking platforms and tourism fairs, often in collaboration with Ibiza's tourism office," says Prats. "Our strong online reputation, backed by positive reviews, helps us attract new guests and retain existing ones."