As a hotel, should you respond to weather conditions?

Weather is an important factor when it comes to the success of a hotel. Whether attracting guests or increasing sales, weather plays an important role.  

Who checks the weather forecast?

For hoteliers, it is of "crucial" importance to keep an eye on the weather and respond accordingly. A warm, sunny day can mean an influx of guests from the surrounding area, while bad weather can reduce the number of guests. In case of a bad day, hoteliers may also choose to make additional offers or even adjust their rates. Guests themselves also depend on the weather. Most people prefer to plan the details of their holiday or stay in advance. Once guests arrive at their destination, weather conditions can affect the plans made. Does the hotel respond to this? For instance, do you do something extra for your guests in case of bad weather, at the time when many guests seek their rooms? How about offering a free Pathé Home movie or providing a free snack or drink in the room. 

When the weather is nice, you see guests exploring the surroundings and going to enjoy outdoor activities. Generally, the hotel is a lot quieter during the afternoon hours then. Nice to offer guests a nice water ice cream on their return from their activity, or let them know in the morning that the chef is serving meat from the BBQ that evening. Hoteliers and management can thus tailor offerings and activities to the weather. In short, weather is essential to hotel success. Hoteliers should be well aware of the weather and take it into account when planning activities and setting rates. As far as we are concerned, may the sun start shining again soon.

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