How to improve the guest experience: 5 smart strategies

Guest experience is a crucial factor for the success of your hotel or hospitality business. The better the experience, the more likely guests will stay longer, return and leave positive reviews. A strong guest experience thus contributes directly to both your turnover and reputation. Therefore, continuously optimising this experience is essential for every hospitality entrepreneur. In this article, you will discover five effective ways to take the guest experience to the next level.

1. Hygiene in the toilet reflects the kitchen

Guest experience goes beyond just a good dish and friendly service; it's about the total experience. Hygiene plays an important role in this. Clean tables, shiny glassware and a fresh smell are self-evident, but sanitary facilities should not be forgotten either. A visit to the toilet can either strengthen or negatively influence the overall impression of your business. So make sure you have clean, well-maintained toilets that are always stocked with essential products such as dispensers, air fresheners, hand soap and hygiene paper. Do you want your toilet to be sustainable and circular?

2. Show care for your female guests with practical amenities

Do you really want to make a difference and make female guests feel confident? Then consider offering free menstrual products via a dispenser, such as those from Herbox. Research shows that 86% of women have their periods unexpectedly without having the right products with them. By making these products available, you not only show commitment to the well-being of your guests, but also offer a practical solution that prevents discomfort. Moreover, with organic refills and dispensers made of recycled material, you are opting for a sustainable and responsible approach. A small effort with a big impact!

3. Pamper your guests with guest supplies

From luxury soaps and body lotions to soft slippers and hairnets: guest experience is in the details. The right guest supplies not only increase your guests' comfort, but also contribute to the look and feel of your business. Choose products that match your brand values. Exclusive fragrances and stylish packaging exude luxury, while sustainable choices show that you care about the environment. In addition, most guests appreciate it when they receive something extra. These little gifts make their stay special and create a lasting positive impression.

4. The power of personalisation

A recognisable and consistent brand identity contributes to a strong guest experience. Personalised items, such as cutlery bags, glasses, plates and napkins, not only reinforce your establishment's image, but also show attention to detail. This exudes professionalism, luxury and sophistication. However, make sure the personalisation fits seamlessly with the atmosphere and look of your business. Too many different colours, prints or logos can weaken the brand identity and detract from the experience.

5. A unique table decoration

You've probably heard it before, but table decoration and mood lighting play a crucial role in your guests' experience. With a unique table setting, you create an experience that not only sets the mood, but also enhances taste, feeling and emotion. Choose tableware that perfectly matches the look of your establishment and shows off the flavours of the dishes to their best advantage. Want to create a unique table setting?

Creating a complete experience

Guest experience is an interplay of many factors. From hygiene to hospitable details and comfort to a strong brand identity, everything contributes to an unforgettable experience. By paying attention to these five points, you will make guests feel welcome and eager to return. Want more inspiration on how to take your hospitality business to the next level? Discover how Facility Trade Group can be your partner in creating the ultimate guest experience!