Digitisation in the hotel sector is in full swing, and Haya Hotels of The Hague is emerging as one of the frontrunners in this field. In collaboration with GuestWave, the hotel chain has fully automated the traditional check-in process. The result? A seamless check-in process, reduced administrative burden, 97 per cent less property damage and an improved guest experience.
Previously, the check-in process at Haya Hotels was manual via chat and physical identification, a time-consuming process with risks such as fraud and long waiting times. With the implementation of GuestWave, guests can now check-in online in advance, including secure identity verification. This means that upon arrival, the key is ready and the guest can immediately enjoy their stay.
"Doing business successfully in the leisure sector hinges on optimising the customer journey. GuestWave is specifically designed for hotels, holiday parks and campsites looking for an efficient and personalised guest experience," said Imko Baartscheer, founder of GuestWave. "Many hotels and holiday parks still use a simple ID scan as a method of identification. But at a time when digital security and compliance are crucial, this is no longer enough. GuestWave goes further and offers full and automated identity verification, which allows accommodations to not only comply with legislation, but also prevent fraud and improve the guest experience."
GuestWave works seamlessly with existing reservation and booking systems and can integrate with multiple PMS systems. Once a guest makes a reservation, he or she receives an invitation to create an account. Here, personal data and identity information can be securely stored. No more repeated entries: once registered, check-in on future visits is a matter of seconds.
In addition, GuestWave offers additional features such as automated access to accommodation via digital keys and personalised pre-stay communication.
According to Roy van Beelen and Tess Kemp, representative and owner of Haya Hotels respectively, this digitisation move has huge benefits: "GuestWave has helped us automate and verify the necessary things so that we can focus on what matters most to us: providing unique guest experiences."
Security is a crucial aspect in the hotel industry. Under the wings of Hummingbird Data Group and the application of eKYC (electronic Know Your Customer), guests' identities are quickly and reliably verified. This reduces the risk of fraud and meets the strictest Dutch AVG and European GDPR requirements and ensures secure identity verification and data management.
The collaboration between Haya Hotels and GuestWave is an example of how digitalisation contributes to safer and more efficient operations. Through smart technology, hotels and holiday parks can not only optimise operational processes, but also offer a more personalised and seamless experience to their guests.
Haya Hotels is already looking further into the future, exploring how AI and machine learning can contribute to an even more sophisticated and intuitive guest experience. "By deploying technology in the right way, we can keep perfecting the guest journey while easing the pressure on our staff," said Van Beelen.
GuestWave is an innovative platform that helps leisure businesses digitise and automate the guest registration process. Guests can check in online in advance, including identity verification, reducing waiting times and allowing staff to focus on personal service. The system is secure, AVG-compliant and integrates easily with existing systems.
In addition, GuestWave offers additional functionalities beyond check-in. The platform enables hotels and holiday parks to securely manage their guest data, execute personalised communications and refine their marketing strategies. Deeper integration with Property Management Systems (PMS) allows hotels to further optimise the customer journey and work more efficiently without duplication of effort.
A key aspect of GuestWave is its focus on regulatory compliance around data protection and identity verification. As a subsidiary of Hummingbird Data Group, it uses eKYC technologies, preventing identity fraud and enabling hotels to comply with all regulatory requirements. This not only increases security, but also strengthens guests' trust in the system.
With constant innovations and updates, GuestWave continues to respond to growing expectations within the hotel industry. Through smart technologies and user-friendly interfaces, the platform is becoming increasingly powerful and continues to contribute to a more efficient, safe and hospitable experience.