Porter launches ‘Barcelona’ premium website template for lifestyle and boutique hotels

Porter, specialist in effective hotel websites, introduces its latest premium design template: Barcelona. This new design has been specially developed for lifestyle and boutique hotels looking to translate a strong visual identity into more direct bookings.

With a focus on expressive, design-centric storytelling, Barcelona design offers lifestyle and boutique hotels an elegant yet playful digital stage to showcase their personality. Chic layouts, bold typography and adventurous visual touches help put high-end facilities, experiences and services firmly in the spotlight for the right audiences. The ability to highlight commercially relevant elements such as room types, distinctive experiences, complementary services and special offers creates new opportunities to drive direct bookings.

“Lifestyle and luxury hotels invest a lot in interiors, branding and photography, but the website often does not perform at the same level,” says Thomas, founder of Porter. “Barcelona was created for hoteliers who want more than a pretty brochure website. It is designed to combine aesthetics with a clear commercial focus, so that each page does a better job of converting visitors into direct bookers.”

Barcelona is available exclusively to hotels with powerful visual branding and high-quality photography. The template has been carefully designed to make the most of large images, video and rich content, while keeping the loading speed high and the booking process as smooth as possible.

Key features of the Barcelona template include:

• Design-driven storytelling. Page structures that support storyline and experience, allowing hotels to convincingly present their story, environment and signature experiences.
• Strategic visual hierarchy. Flexible modules to prominently display room types, offers, F&B concepts and experiences, tailored to commercial goals.
• Optimised for direct bookings. Clear call to actions, integrated booking flows and content blocks that answer guests' questions earlier in the journey.
• Ready for international audiences. Designed to support multiple languages and local variants, ideal for cosmopolitan city hotels and destination hotels.

“Barcelona is part of our ambition to give independent hotels access to website quality previously reserved for big brands,” Thomas continued. “It runs on the Porter platform, giving hotels not only a design-driven template, but also a hotel-specific CMS, a solid technical foundation and opportunities for ongoing optimisation.”

The Barcelona template is available immediately for new Porter projects and for selected redesigns of Porter's existing clients.

Check out the demo website of Porter's new Barcelona template