Accor appoints Karelle Lamouche as CEO for Europe & North Africa

Accor, a leading global hospitality group, has appointed Karelle Lamouche as CEO for Europe and North Africa for its Premium, Midscale and Economy brands. In her new role, Karelle will lead Accor's operations in the region, which includes more than 3,000 hotels in 40+ countries, representing approximately 40% of Accor's entire global network.

Karelle's appointment follows nearly 30 years of service at Accor, most recently as Chief Operating Officer for Europe and North Africa, after serving as Chief Commercial Officer for the group's Premium, Midscale and Economy brands. Since joining Accor in 1998, Karelle has risen through the ranks from hotel positions – including General Manager – to country and global leadership roles in operations, marketing, communications and commercial functions.

Karelle Lamouche, Chief Executive Officer Europe & North Africa for Accor's Premium, Midscale & Economy division, says: “This region is the number one travel destination in the world, but it comprises a huge number of markets, languages and cultures. Accor knows better than anyone how to thrive in this complex market, and we have the expertise, scale, brands, distribution, system delivery and operational excellence to deliver results for our hotel owner partners and thereby retain loyal guests. I am extremely excited to lead the company in this region, strengthening our presence in fantastic emerging destinations and bringing new energy and visitors to established destinations.”

Jean-Jacques Morin, Group Deputy Chief Executive Officer of Accor, says: “Karelle brings extensive leadership experience covering all aspects of our business, from hotel operations to commercial strategy, including brands, loyalty, distribution and marketing. Her ability to help owners optimise their return on investment while welcoming guests makes her ideally positioned to take on this role.”

With decades of market leadership, Accor's Premium Midscale & Economy division encompasses a diverse portfolio of leading hospitality brands to help owners attract guests, including Pullman, Mövenpick, Swissôtel, Novotel, Mercure, Handwritten Collection, TRIBE, ibis and greet.