ibis launches “The Go Getters”

First mini-series from a global economy hotel brand that confidently embraces the future of social storytelling

ibis, the leading global hotel brand, announces the launch of The Go Getters, a social media mini-series. The innovative content series marks a bold step by the global hospitality brand into the rapidly growing world of mini-series and brings it to an important target group: Gen Y and Z. 

The Miniseries Revolution

Miniseries represent a radical change in digital entertainment. TikTok soap operas are delivered in vertical episodes lasting 60 to 120 seconds, designed for mobile viewing and distribution on social platforms. What began in China has grown into a billion-dollar industry, with China's market reaching nearly £7 billion in 2024 and expected to exceed £16.2 billion by 2030. With approximately 626 million users in China alone by mid-2025, miniseries can now compete with traditional film revenues in China.

The power of the format lies in its addictive storytelling combined with seamless brand integration. Miniseries enable brands to become co-creators, weaving products and brand experiences directly into compelling stories that audiences choose to watch, share and return to episode after episode.

Introducing The Go Getters – An ibis mini-series

The new series expands the Go get it campaign from ibis, Building on the brand promise: “Whatever you came to an ibis for, we'll make sure you can Go get it with confidence!”

The Go Getters is a playful, character-driven series that turns real travel incidents into entertainment. Filmed with authentic content creators in real ibis hotels, the series celebrates modern travel in all its chaotic, spontaneous, unpredictable glory. For example, when group chats get out of hand, naps go on too long, luggage disappears and someone books the wrong country altogether.

The series follows five friends, all real filmmakers and content creators, who try to get together for a weekend in Budapest. Between miscommunications, surreal dreams and the universal challenge of coordinating travel plans, their journey embodies the ibis mindset of “Go for it”: if things don't go as planned, they go anyway. And that's where the best stories begin.

Filmed in European cities and shot in ibis hotels, each episode captures relatable travel moments with humour and passion, specially designed for TikTok and Instagram distribution with planned expansion to YouTube Shorts and additional platforms.

Why a mini-series for ibis?

“The Go Getters represents a fundamental shift in how hospitality brands can connect with the next generation of travellers,” says Jean-Yves Minet, Global Brand President of ibis Brands. Gen Y and Z not only consume content differently, they also expect brands to entertain them rather than interrupt them. Miniseries allow us to do just that. We don't ask for their attention; we earn it by creating stories they can relate to and that they genuinely want to watch and share. This format showcases the ibis experience: warm, reliable, spontaneous. Through characters and situations that feel truly relatable. It's innovative because we meet travellers where they already are, on the platforms they love, with content that respects their time and intelligence. Most importantly, we're building something meaningful and repeatable: an entertainment franchise that can grow, adapt and evolve with our audience.“

The cast 

The series features five talented creators playing elevated versions of themselves:

• Keenan Lam (London) – Filmmaker who directed and produced the series and adapted the cinematic narrative into a vertical format
  • Motto: “If it goes wrong, it ends up in the story.”
  • IG: https://www.instagram.com/keenanlam/
  • ID: https://www.tiktok.com/@keenanlam
    
• Arthur Pereira (Paris) – Expressive creator who navigates chaos with charm and coffee
  • Motto: “Coffee first. Solutions second.”
    IG: https://www.instagram.com/arthurpereira.mov/ 
    TT: https://www.tiktok.com/@arthurpereira.mov
    
• Sophie Dominique (London/Bucharest) – The planner and spark of the group who thrives on shared adventures
  • Motto: “Tell me where; I'll figure out how.”
  • IG: https://www.instagram.com/dominique_sophie/
  • ID: https://www.tiktok.com/@sophiedominique
    
• Jordan J (London) – About a prepared filmmaker who focuses on naps and spare outfits
  • Motto: “Prepared for anything. Except waking up on time.”
  • IG: https://www.instagram.com/jordanjcreates/
  • ID: https://www.tiktok.com/@jordanjcreates
    
• Ioana Petresco (Paris) – Director who transforms chaos into cool, frame-perfect moments of chaos
  • Motto: “Wait a moment; let me make this look good.”
  • IG: https://www.instagram.com/ioana.petresco/
  • TT: https://www.tiktok.com/@ioanapetresco

The first three episodes

• Episode 1: “Let's go to Budapest” – Planning the group trip descends into glorious chaos when four friends scattered across Europe try to organise a reunion.
• Episode 2: “Sleeping Beauty” – A short nap turns into a surreal dream in which time and plans fade away.
• Episode 3: “Just In Case” – Lost luggage meets the treasure chest of an overpacker with solutions

The Go Getters has been designed as the new entertainment franchise of ibis, complete with:

• Multi-platform distribution: TikTok-first strategy with Instagram, YouTube Shorts and own channel reinforcement
• Extensive content ecosystem: Behind-the-scenes, cutdowns and a French-language spin-off
• Global scalability: Regional spin-offs planned for 2026 with new cities, cast members, and travel scenarios
• Empowering the creator: Leveraging the combined social reach of the cast for organic distribution
• Measurable impact: Stimulate both brand loyalty and direct involvement with ibis properties

For further information and to Watch The Go Getters, visit ibis.com or follow ibis on TikTok EN Instagram.