art'otel Rome Piazza Sallustio: A gastronomic and artistic oasis in the heart of Rome

By Signature Artist Pietro Ruffo

art'otel, the lifestyle hotel brand of PPHE Hotel Group, is proud to announce the opening of art'otel Rome Piazza Sallustio in the first half of 2024. The premium lifestyle hotel where art and gastronomy take centre stage will bring to life the vibrant atmosphere of the Italian capital by renowned Roman contemporary artist Pietro Ruffo, known for his international exhibitions and collaborations with Dior and the Vatican Apostolic Library, among others.

art'otel Rome Piazza Sallustio will join already existing art'otel branches in some of Europe's most creative cities, including London, Amsterdam, Berlin, Zagreb and Cologne. The hotel will make its entrance in a stunning location: Piazza Sallustio. With the city's main shopping streets and sights within walking distance, Piazza Sallustio embodies the essence of the Roman capital's art and history with the famous Horti Sallustiani right in front of the hotel.

Discover the cultural treasure trove of art'otel Rome Piazza Sallustio
The hotel features 99 rooms and suites, many with terraces, all showing off distinctive (original) artworks by Pietro Ruffo. The redeveloped property will be home to various cultural and entertainment facilities, with Ruffo's artworks woven into the interior design for an immersive art experience. A highlight of the hotel is the restaurant and bar with a large terrace, where guests can enjoy a unique food and drink concept from lunch until late, accompanied by live music from DJs and daily special aperitivo hours. Another star is the art gallery and will be home to ever-changing exhibitions and can be hired to host unforgettable parties and events.

In addition, art'otel Rome Piazza Sallustio offers a varied programme of culturally driven art'beat events with art exhibitions, music performances, fashion shows, wellness sessions and culinary experiences, both for guests and locals. The fitness centre with sauna and creative meeting space complete the hotel's offerings, making it the perfect destination for both business and leisure travellers looking for a unique and inspiring experience in the heart of Rome.

Artist Pietro Ruffo brings art'otel Rome Piazza Sallustio to life
Each art'otel serves as a blank canvas for a Signature Artist and their art collection. art'otel Rome Piazza Sallustio will be brought to life by renowned Roman artist Pietro Ruffo. In what is a "perfect meeting of minds and creativity", Ruffo will work closely with head designer Eyal Shoan and his studio Digital Space, to create an immersive and stimulating art experience from the moment guests enter.

 "The art'otel's collection reveals stories about the different historical layers that have built Rome over the centuries, from the sky above us with a particular focus on constellations, to the flora and fauna we walk on, but also the people who have lived in this city over the different centuries." said Ruffo about art'otel Rome Piazza Sallustio as Rome's new artistic oasis. 

Ruffo lives and works in his native Rome, in a studio that, befitting the Italian capital, was once a pasta factory. The theatrical nature of Ruffo's work has led to commissions for major fashion houses, which have engaged the artist for intricate designs that serve as backdrops for the latest haute couture. In 2015, for example, Ruffo designed "a modern Roman forum" for Valentino's shows in Piazza Mignanelli, and since 2017 Ruffo has worked closely with Maria Grazia Chiuri in designing show sets and capsule collections for Dior, with the most recent example being the 2020 Dior Around the World collection.

Diego Di Gaetano: general manager of art'otel Rome Piazza Sallustio
The opening of art'otel Rome Piazza Sallustio will be led by Italian Diego Di Gaetano: the newly appointed General Manager. With the task of bringing the art'otel brand to life in Rome, Di Gaetano brings with him more than 20 years of experience in the hospitality industry, with a particular focus on luxury and lifestyle hotels within the Leading Hotels of the World and Design Hotels collections, and has played a key role in several high-profile openings, including Hoxton Rome.

Diego Di Gaetano: "I am particularly excited about the collaboration with Eyal Shoan and Pietro Ruffo. Of course, many hotels display art, but the collaboration of art'otel Rome Piazza Sallustiowith a Signature Artist on interior design and event programming will create truly immersive art experiences you don't see in other hotels. Every corner of the hotel, including the rooms, will be enriched with Ruffo's artworks, creating a fascinating and sexy contrast between its contemporaneity and its historic location."

Further details about the art collection, art'otel Gallery and the restaurant and bar will be announced at a later date.