Redefining Luxury - the hotel trends of 2025

This year's hotel trend is Redefining Luxury. There is a need for a more personal, meaningful, sustainable and, above all, social form of luxury. Watch the video with the five hotel trends of 2025.

Demand for luxury products is rising in the coming years, especially among new generations. But they have different expectations when it comes to design, services and the way hotels interact with the world.

1. Quiet Luxury

Quiet or Silent Luxury stands for the use of elegant, durable materials and natural colours rather than eye-catching designs, and modest use of logos and signage. It is about design that exudes authenticity and fits the building and its surroundings.

2. Conscious Luxury

In recent years, sustainability has become a fixture. We are now increasingly seeing a shift towards social responsibility, giving back, caring for the community and connecting people. Hotels are increasingly making their spaces, knowledge and people available for good causes, showing that they are part of the neighbourhood.

3. Creative Luxury

Luxury is all about taking people to another world full of art, design and culture, to let them escape the unpredictable world we live in. We see this not only in hotel design, but also in programming. We always see cultural, creative and culinary activities for both hotel guests and locals. From themed dinners to party nights, from musical performances to workshops.

4. Healthy Luxury

Wellness is a common thread throughout the hotel. This is reflected in healthy food and drinks, but also in treatments and various therapies that promote relaxation and mindfulness. We are also seeing the rise of sleep tourism worldwide: people book hotels with special packages to restore or rest their stress-disrupted sleep rhythms.

5. Personal Luxury

The new generation wants a personalised service tailored entirely to them. They want to be surprised and are looking for something they cannot experience at home or in another hotel. Automation plays a big role in this. Through AI, hotels can increasingly predict guests' needs and offer personalised service. From personal pricing to a personal experience.

For more hotel trends, visit the Independent Hotel Show Amsterdam on 11 & 12 March.

www.independenthotelshow.com