Shading plays multifaceted role in guest experience

Combining comfort, design and energy saving

Guests today expect not only comfort and aesthetics, but also sustainability, smart technology and a distinctive experience. Sun protection plays a bigger role in this than is often thought. German brand Warema, a leader in sun and weather protection systems, offers solutions that perfectly meet the specific requirements of modern hotels. "For hoteliers, this means a more attractive and efficient building," says Roelof Rozema, managing director of Warema Benelux BV.

Guest comfort starts with the indoor climate. In hotel rooms, lobbies and restaurants, temperature regulation is essential. Overheating caused by solar radiation can significantly reduce comfort and leads to high energy costs due to intensive use of air conditioning, Rozema knows. "With exterior sunshades - such as exterior blinds, screens or textile facade systems - solar heat can be effectively blocked without completely blocking daylight. This ensures pleasant, constant temperatures and visual comfort; crucial for a positive guest experience." 

Visual statement

In addition to comfort, design also plays a key role in the overall hotel experience. Architects and designers look for shading solutions that integrate seamlessly into the façade design. "In this, Warema offers customisation at the highest level, with a wide range of shapes, colours and mounting types," says Rozema. "Whether it's unobtrusive integration into a modern façade or expressive blinds as a visual statement: our solutions support design freedom without compromising on functionality."

Home automation

More and more hotels are using home automation and building management systems. Warema responds to this with fully automated shading solutions, including sun and wind sensors, time control and links to smart hospitality platforms. "Guests can thus control the blinds in their rooms via touchscreen, app or voice control; an extra dimension of luxury as well as control," continues the managing director. "For hotel managers, these smart systems also mean more control over energy management, which not only increases comfort but also reduces operating costs."

Outdoor Living

Within the hospitality industry, Warema's Outdoor Living business unit has a lot of experience in refurbishing outdoor terraces. "Our pergola awnings, slatted roofs and sun sails - which we can make in any shape - are real eye-catchers on outdoor terraces. Apart from terraces, they can also be used to provide lounges and rooftop bars with flexible shade and weather protection. This extends the outdoor
season, making an investment in such patio covers pay for itself quickly."

Sustainability

Hotels committed to sustainability - whether or not with a view to certifications such as Green Key, BREEAM or LEED; benefit from solar shading as a passive building component. "By blocking solar heat and making smart use of daylight, Warema systems contribute to reducing energy consumption and lowering CO2 emissions," Rozema clarifies. "As such, they perfectly match the ambitions of future-oriented hotel chains." 

All in all, Warema's systems offer a combination of comfort, aesthetics, technology and sustainability. For hoteliers, that means a more attractive and efficient building. For guests, it means a more pleasant stay. And for architects and designers, it means the freedom to realise visionary concepts; without concessions. In a sector where guest experience is key, this is what makes Warema's sunscreens stand out.