New collections and concepts that move hotels forward

Comfort testing on the show floor

During Horecava 2026, Brouwers Bedding will present several innovations. For example, visitors can test a new line of hotel mattresses on the exhibition floor. “Hotels will soon be able to order these mattresses and more, easily online,” says Joost Geubels, commercial manager of Brouwers Bedding. “But we will of course also show them in our revamped showroom, along with other innovations such as a ready-made suite concept.”

The new mattress collection follows the company's well-known ‘Good, Better, Best’ concept. The three variants are clearly defined, so that every hotel (from three to five stars plus) will find a suitable solution.

A suitable mattress for every hotel

The ‘Good’ model is a pocket sprung mattress with seven comfort zones, a foam overlay and a double-knitted stretch cover with zip. With a height of 24 centimetres, this mattress is suitable for almost any guest. “We have learned from experience that a slightly firmer mattress is comfortable for everyone,” says Geubels. “Both a guest weighing fifty kilos and one hundred and twenty kilos should be able to sleep comfortably on it.”

The ‘Better’ model offers extra comfort thanks to an all-spring core without foam edges. As a result, the mattress remains equally springy across its entire width, even when getting in and out of bed. The covering layer consists of HR60 cold foam and the damask cover gives the mattress a luxurious look. Finally, handles ensure practical ease of use.

Even more luxurious is the ‘Best’ model with micropocket springing. This combines the features of the ‘better’ model, but is available with HR60 cold foam or natural latex. “This is the crème de la crème, with a tufted damask cover,” says Geubels. “The mattresses can also be personalised with the hotel's own logo. A small detail that still adds just that bit of exclusivity.”

Testing at the fair

At the Horecava, the Good, Better, Best mattresses will not be presented as made-up beds, but as direct Test models that visitors can try out. In addition, Brouwers Bedding will show the new turnkey suite concept: a complete ‘plug and play’ model with luxury finish, back wall with integrated lighting, switches and sockets plus bedside tables. “It is a practical and affordable solution for hotels that want to renew quickly,” Geubels said. “We are happy to receive visitors in person at our stand, so invite hotel professionals to sign up. On site, we will advise on the right solution for their hotel. A goodie bag will also be waiting for every visitor.”

Renewed showroom

The introduction of the mattress line coincides with an overhaul of the showroom in Tilburg. The space has been completely redesigned to provide more of an experience. “Our showroom was cosy, but a bit dated,” Geubels admits. “It had to grow with our offer. Now we have recreated real hotel situations, including MIVA rooms for disabled guests. Those beds look the same, but are fully electrically adjustable, including in height. We don't want to sell ‘no’, so we make sure we have a solution for every situation.”

With the introduction of its own mattress line and revamped showroom, Brouwers Bedding shows that the company continues to invest in development and customer focus. “We move with the demands of the market,” concludes Geubels. “Hotels today mainly want convenience, comfort and speed. We can offer that, whether it's one bed or beds for the whole hotel!