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The Pen

Kimberly Appels: The guest is king. But who takes care of the people wearing the crown? 1

The Pen 12 March 2026

Kimberly Appels: The guest is king. But who takes care of the people wearing the crown?

Marc Roebersen: AI, staff and the forgotten smile 2

The Pen 3 December 2025

Marc Roebersen: AI, staff and the forgotten smile

Thijs Merks: 'Everyone required to spend five months in the hotel industry' 3

The Pen 1 September 2025

Thijs Merks: 'Everyone required to spend five months in the hotel industry'

Martin Hendricks: Data versus gut feeling 4

The Pen 5 June 2025

Martin Hendricks: Data versus gut feeling

Can corporate sustainability be the key to commercial success? 5

The Pen 8 April 2025

Can corporate sustainability be the key to commercial success?

Camille Oostwegel: Meaningful luxury 6

The Pen 4 March 2025

Camille Oostwegel: meaningful luxury

Guarding your identity is both a challenge and a strength 7

The Pen 10 January 2025

Guarding your identity is both a challenge and a strength

Judith van der Borch: Dare to stay small 8

The Pen 11 December 2024

Judith van der Borch: Dare to stay small

Experience: the new standard in the hotel industry 9

The Pen 31 October 2024

Experience: the new standard in the hotel industry

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Basil Lotens: The right customer, at the right time and at the right rate 10

The Pen 2 September 2024

Basil Lotens: The right customer, at the right time and at the right rate

Tomorrow's Hotel Manager 11

The Pen 6 June 2024

The Hotel Manager of Tomorrow

Liset Bom: "The new way of working in the hospitality industry" 12

The Pen 29 May 2024

Liset Bom: "The new way of working in the hospitality industry"

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