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The Pen

Erik de Wit: ‘Somewhere along the way, we kind of lost the soul of the business’ 1

The Pen 3 June 2026

Erik de Wit: ‘Somewhere along the way we kind of lost the soul of the business’

Kimberly Appels: The guest is king. But who takes care of the people wearing the crown? 2

The Pen 12 March 2026

Kimberly Appels: The guest is king. But who takes care of the people wearing the crown?

Marc Roebersen: AI, staff and the forgotten smile 3

The Pen 3 December 2025

Marc Roebersen: AI, staff and the forgotten smile

Thijs Merks: 'Everyone required to spend five months in the hotel industry' 4

The Pen 1 September 2025

Thijs Merks: 'Everyone required to spend five months in the hotel industry'

Martin Hendricks: Data versus gut feeling 5

The Pen 5 June 2025

Martin Hendricks: Data versus gut feeling

Could sustainable business practices be the key to commercial success? 6

The Pen 8 April 2025

Can corporate sustainability be the key to commercial success?

Camille Oostwegel: Meaningful luxury 7

The Pen 4 March 2025

Camille Oostwegel: meaningful luxury

Protecting your identity is both a challenge and a strength 8

The Pen 10 January 2025

Guarding your identity is both a challenge and a strength

Judith van der Borch: Dare to stay small 9

The Pen 11 December 2024

Judith van der Borch: Dare to stay small

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Experience: the new standard in the hotel sector 10

The Pen 31 October 2024

Experience: the new standard in the hotel industry

Basil Lotens: The right client, at the right time and at the right rate 11

The Pen 2 September 2024

Basil Lotens: The right customer, at the right time and at the right rate

The Hotel Manager of Tomorrow 12

The Pen 6 June 2024

The Hotel Manager of Tomorrow

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