
VAT increase hotel stays in 2026: from 9% to 21% From 1 January 2026, the VAT rate for hotel stays in the Netherlands will rise from 9 to 21 per cent. This measure affects not only hotels, but also B&Bs, holiday homes and hostels. Without action, this could lead to an average drop in profits of as much as 35%. What can you do to make this [...]

The former Vodafone-Ziggo office on the Maas, next to the Kennedy Bridge in Maastricht, is being given a new purpose. Smeets Bouw is building a luxury hotel here on behalf of Van der Valk Exclusief, with 110 rooms, three function rooms, a restaurant with 220 seats, a wellness and fitness area, and a stylish bar. This is a remarkable transformation, giving the building a completely new […]

More direct bookings thanks to Generative Engine Optimisation With the emergence of ChatGPT, Google Gemini and other AI search engines, travellers“ online behaviour is changing rapidly. They no longer type in keywords, but ask questions. And as a hotel, you want to be the answer. ”Generative Engine Optimisation (GEO) is actually the evolution of SEO," says Thomas Dieben, […]
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