ADA Cosmetics

INNOVATION NEVER STOPS
It all started with a bar of soap. Trace the evolution of ADA Cosmetics, from one man’s simple yet revolutionary idea, to a global success story.

In 1979, Andreas Dahlmeyer had a vision – of personalized hotel cosmetics. When entering their hotel bathroom, guests would no longer be greeted with a generic bottle of shampoo and plain soap. Instead, they would find their stay enhanced by elegantly branded products, perfectly reflecting their surroundings.

Produced in a small workshop, our founder’s first product was a bar of soap, sold in a gold-leafed black box. Soon, hoteliers were able to have the packaging printed with their logo – a simple and highly effective way to communicate their brand. It’s no surprise that the idea was an instant hit.