In the world of luxury hospitality, every detail counts - including in the bathroom. So for the Conservatorium Hotel in Amsterdam, a five-star icon in the heart of the museum district, the choice of Geberit shower toilets was not an afterthought, but a logical step in its ongoing quest for comfort and innovation.
Combining historic architecture with modern design, the hotel carried out a large-scale upgrade, replacing dozens of standard toilets with modern shower toilets. The result: more luxury and hygiene for international guests - and without having to break or remodel.
The installation took place ahead of the transition the hotel is going through. The intention to add the Conservatoire Hotel and Hôtel Lutetia in Paris to the portfolio of an international hotel group was announced at the end of 2024. The acquisition is still subject to an advisory process with the participation councils. Hôtel Lutetia has officially operated under the name Mandarin Oriental Lutetia, Paris since early April 2025.
Technical director Omer Aviv was looking for a way to give the bathrooms in Amsterdam, and later in Paris, an extra quality boost. "Shower toilets meet guest expectations much better than normal toilets. In that respect, they mean an upgrade of the hotel room." Robin van den Brink, Concept Manager Geberit AquaClean, adds: "Within luxury five-star hotels in Amsterdam, including Okura, TwentySeven and The Diamond, shower toilets are a fixture. For internationally travelling visitors, especially from Asian countries, cleaning with water is usually the most normal thing in the world. So they certainly expect this in a luxury hotel."
The Conservatorium Hotel chose the AquaClean Mera. This shower toilet combines comfort with advanced features such as a hot shower spray (WhirlSpray), odour extraction, heated seat and lady shower. These features blend seamlessly with the Conservatorium Hotel's high service level. In the 129 rooms and suites, guests enjoy a large rain shower cabin, a marble bathtub, an LCD TV built into the mirror and micro-cotton towels. In spring 2023, the first 20 AquaClean Meras were installed in Amsterdam. Another 16 followed in Hôtel Lutetia in Paris. Thanks to the smart installation solution, this happened within a few hours each time, exactly between check-out and the next check-in. Guests did not notice anything of the conversion, but experienced the difference immediately.
Aviv especially appreciated the efficiency of the process. "A bathroom can be converted in a few hours. So we could continue to rent out the rooms while modernising the bathrooms," he says. Van den Brink also stresses this: "Hotels don't need to plan a complete renovation. If there is a power point nearby, we simply change the toilet. Compare it to installing a Quooker in the kitchen - a small intervention with a big effect."
There is more interest in shower toilets in a broad sense in the Netherlands, Van den Brink observes. "We want these products to be accessible to a broad target group. Thanks to the introduction of the affordable AquaClean Alba, less luxurious hotels and bed & breakfasts are also making that step easier." The AquaClean Alba has the key features, such as shower spray and TurboFlush rinsing technology, and costs around EUR 1,000.
The upgrade in Amsterdam was just the beginning. Step by step, hotel rooms in both Amsterdam and Paris will be equipped with shower toilets.
The Conservatorium Hotel will continue to operate under its current name until Q1 2026, reopening under a new brand name after an extensive upgrade.
Hoteliers and B&B owners looking to increase the comfort level in their accommodation can contact Geberit for personal advice. At the showroom in Nieuwegein, the products can not only be seen, but also experienced for yourself.