Hotel Special 2026 | 11 x on holiday at home

More than a stay is the trend: responding to how the guest really chooses

Travel in 2026 has long since ceased to be just about the destination. Where it used to be about location and price, the focus is increasingly shifting to experience, context and whether a place really connects with the way people choose and book today.
 
Hotels that make a difference in this are not necessarily the biggest or most luxurious, but the places that understand who they are relevant to. Those that show not just what they offer, but why a guest wants to be there in the first place.
 
In this new Hotel Special, we bring together a selection of hotels that respond to that development. From places where nature and gastronomy come together, such as Oost on Texel and De Kastanjehof in Lage Vuursche, to urban hotels like Hotel Okura Amsterdam and Haven Hotel Rotterdam, where context and location make the difference. Even boutique hotels like STAATS in Haarlem show how a clear signature influences the stay.