The Social Hub appoints Eyal Amzallag as Chief Operating & Commercial Officer and member of Executive Board

The Social Hub appoints Eyal Amzallag as Chief Operating & Commercial Officer (COCO) and member of the Executive Board. Amgallaz has a strong track record within the hospitality industry and was responsible for major IPOs, global expansions and the creation of multiple regenerative luxury brands, among others.

Eyal Amgallaz has more than 30 years of experience in the hospitality and lifestyle sector and scaling various formulas. He also has a strong focus on customers and building teams. From his 20-year career at Club Med, where he helped develop a premium all-inclusive luxury positioning, to driving Selina's $1.2 billion IPO on the Nasdaq, Amgallaz has demonstrated time and again his ability to turn vision into results.

Amgallaz brings entrepreneurial spirit to The Social Hub's C-suite 

Amgallaz is building on the strong team and solid foundation already in place. He will take charge of expansion into Lisbon, Turin and Edinburgh. At the same time, he is actively pursuing the addition of 20 asset-light Hotel Management Agreements (HMA) projects after. Finally, he focuses on launching and growing a new membership-based proposition model. He joins at a time of growth and acceleration for The Social Hub. With new markets on the horizon and a hybrid model redefining the hospitality landscape, Amgallaz is playing a key role in accelerating the company's next phase of growth.

Eyal Amzallag: “The Social Hub is buzzing with energy. It is purpose-driven, community-oriented and culturally vibrant. It has a stature that many brands can only dream of and naturally attracts the next generation of customers and talent. Its ambitious growth plans are also backed by world-class investors. This role is not just about improving a business, but about scaling a movement. My goal is to maintain focus, make connections and ensure that the momentum that is already there translates into lasting success.”Charlie MacGregor, founder and CEO, added: “I am very excited about this important acquisition. It gives energy to realise how far we have come as a brand and where we are going. What started as a short introductory meeting with Eyal grew into a long, energetic conversation and a genuine click. He really understands what we are building. Eyal brings strong commercial expertise along with a people-focused approach that reflects who we are at The Social Hub. We are ready to show the world the full potential of hybrid hospitality, and I am excited that he will lead it.“