ITB Berlin 2025 launched: Travel industry comes together in Berlin

Today, ITB Berlin 2025 opens its doors to professionals from the international travel and hospitality industry. With a record 5,800 exhibitors from more than 170 countries, this leading trade fair is the beating heart of the global tourism sector. Under the theme "The World of Travel lives here" the ITB Berlin provides a platform for innovation, networking and knowledge exchange.

A vibrant start with Albania as host country

The official opening took place on 3 March with an impressive ceremony centred on Albania as the host country. Prime Minister Edi Rama of Albania underlined his country's growing popularity as a travel destination, especially among German tourists, at the opening conference. Prominent speakers such as Kai Wegner (reigning mayor of Berlin), Zurab Pololikashvili (secretary-general of UN Tourism) and Dr Mario Tobias (CEO of Messe Berlin) also gave their views on the future of tourism.

Highlights and trends at ITB Berlin 2025

Besides a wide range of exhibitors, ITB Berlin offers a rich programme of presentations, panel discussions and networking opportunities. One of the most discussed topics is the impact of digitalisation and artificial intelligence on the travel industry. According to Mitra Sorrells, SVP Content at Phocuswright, AI is an important asset for the industry, although adjustments are still needed to realise its full potential.

In addition, the ITB Berlin presents its first ITB Travel & Tourism Report 2025/2026, which analyses the latest developments and strategies in the international travel industry. This report provides valuable insights for investors, policymakers and companies in the sector.

Target group and business opportunities

The ITB Berlin focuses on professionals from the travel, hospitality and hotel industry. Hoteliers, tour operators, airlines, travel agents, technology suppliers and investors will find a unique platform here to do business, discover new trends and establish international collaborations. In addition, the fair offers a range of press conferences, including those of the Austrian Tourism Agency, Condor and the Israeli Ministry of Tourism.