Beyond the guest room: this is where the new revenue opportunities for hotels lie

Room rates are no longer rising as they used to. Fortunately, however, almost half of what guests spend goes on things other than their room booking. During a free 30-minute webinar on 19 November, Niels Heijerman from Canary Technologies will show how hotels can generate that revenue without creating extra work for reception.

For many hotels, revenue growth from room rates has levelled off in recent years. However, according to PwC, almost 50 per cent of hotel revenue is now generated from sources other than rooms: from dining, upgrades, late check-outs and other extras. Yet many hotels are failing to capitalise on these opportunities. Upgrades are not consistently offered at reception, meals are ordered via food delivery apps, and phone calls go unanswered.

What you’ll learn during the webinar

• How to retain more F&B revenue within your own hotel and turn missed enquiries into bookings
• How to offer upgrades and late check-outs at the right time, without creating extra work for your team
• How to save hours every week by automating manual reception tasks
• What hotels do that see their upselling revenue grow month on month
• Practical next steps that you can put into practice straight away

About Canary Technologies

Canary Technologies is modernising hotel technology with an agent-based AI platform for hotel and guest management. Canary digitises every point of contact with the guest, from the initial search right through to after departure, and handles tens of millions of interactions with guests and staff entirely autonomously every year. This enables hotels to operate more efficiently, increase their revenue and provide guests with a better experience. Canary has developed the most comprehensive AI solution specifically designed for hotels, staff and their guests.

Over 20,000 hotels in more than 125 countries rely on Canary, including leading brands such as Marriott International, Four Seasons, Choice Hotels, Wyndham Hotels & Resorts, BWH Hotels and IHG Hotels & Resorts. Canary has been named the #1 Guest Experience Platform by HotelTechReport for several years running and has been praised by organisations including Deloitte, Business Insider, Fast Company, the American Hotel and Lodging Association, TravelTech Breakthrough and Hospitality Technology.

Practical information
Date: Thursday 19 November 2026 · Time: 10.00–10.30 am · Language: Dutch · Admission: free

Sign up here