Ruby continues to grow. First hotel project in France confirmed

Germany's Ruby Group continues to expand, this time bringing its Lean Luxury philosophy to France. In the heart of Marseille, BNP Paribas Real Estate will open a Ruby Hotel with 237 rooms and an adjoining workspace of around 1,000 m².

Ruby, led by CEO and founder Michael Struck, has set its sights on the French Mediterranean coast. The Munich-based group will open its first Lean Luxury Hotel in France in the centre of Marseille. Located just minutes from the coast, on Boulevard des Dames, the hotel will have 237 rooms and a private workspace. Public areas will include a 24/7 bar with an adjoining 300 sq m rooftop terrace overlooking the city and the sea.

The new hotel will be realised in a former office building. BNP Paribas Real Estate has found in Ruby a hotelier with exceptional experience in the conversion of existing properties and whose concept will also be successful in France. Moreover, the early participation of an investor highlights the strong interest in Ruby's "Lean Luxury" philosophy among institutional players in the French investment market.

Julian Mörs, Group Director Development at Ruby, comments on this exciting news: "France has always been an important target for Ruby and we are very happy that Marseille will be the first French destination for our brand. The city offers a thriving hotel market with strong demand for both business and leisure travel, and thus offers huge potential for our concept.""BNP Paribas Real Estate has been exploring hotel projects - mostly conversions with a low carbon footprint of existing assets - with Ruby Hotels for several years and we are delighted that everything is on track for the opening of Ruby Marseille, with more to follow. Their technical expertise, professionalism and responsiveness, their power of connection as tenant and operator, make them an ideal partner", says Antoine Mabilon - Deputy Managing Director at BNP Real Estate Property Development. 

Thanks to its location in Marseille's city centre, between the old port and the La Joliette/Euroméditerranée business district, as well as its proximity to the charming old quarter of Le Panier, all the city's cultural and tourist highlights are within easy reach. Joliette metro station is a three-minute walk from the hotel; from there, Marseille-Saint-Charles train station can be reached in five minutes. The airport is about 45 minutes away by public transport.

Ruby will once again apply the company's Lean Luxury philosophy in Marseille: a location in the heart of the city, top-notch design and high-quality furnishings with all the essentials. Yet affordable, by consistently renouncing superfluous and non-essential features.

The hotel is scheduled to open in late 2025.