Van der Valk Exclusive expands cooperation with Verpact and becomes collection point for deposit packaging 

First hotel chain to install deposit machines: 'Where your bottle or can goes'

The extension of the cooperation between hotel chain Van der Valk Exclusive and Verpact was celebrated at the Horecava. Van der Valk has been separating packaging waste via Verpact's Afval Goed Geregeld for some time and is now the first hotel chain to also become a collection point for deposit packaging. The unveiling of the personalised deposit machine with the iconic beak, accompanied by the slogan 'Where your bottle or can goes to toucan'. With this, Van der Valk, together with Verpact, is taking the next step towards being able to recycle as much packaging as possible back into raw material for new packaging.

At the Horecava, Verpact aims to recruit catering companies as collection points for deposit packaging and separating packaging waste through Afval Goed Geregeld. With these free services, Verpact offers an easy way to collect deposit packaging, separated drinks cartons, glasses and plastic packaging. Verpact covers the costs and arranges placement, maintenance, collection service and recycling. Currently, more than 35,000 companies, schools and organisations already work with Afval Goed Geregeld and there are 5,171 paying outlets. deposit locations. Verpact's stand (stand no. 01.376) can still be visited today. For more information see: www.verpact.nl

Next step towards a circular economy for packaging

Hotel chain Van der Valk has been working with Verpact since 2023, participating in the Afval Goed Geregeld initiative to further improve separation of packaging waste so that it can be recycled into new raw materials. For example, separated drinks cartons, plastic packaging and glass are collected free of charge from the various hotels across the country to be recycled. Van der Valk not only sees the positive impact of this, it also saves costs in addition to environmental gains.

Marcus van der Valk, director at Van der Valk Exclusive says: "By also becoming a deposit collection point, we are taking a logical step to contribute even further to a circular economy. In addition, it fits in nicely with our sustainability goals and offers our guests convenience because they can now also get their deposit back from us. I hope this addition will be positively received by our guests."  For the press event, general manager was delegated from Van Der Valk.

Hester Klein Lankhorst, chairman Verpact Board of Directors adds: "I am very happy that Van der Valk will also become a collection point for deposit packaging. Easy for the guests and a great example for other hotels. We can use extra collection points to collect even more deposit packaging. As a Waste Good Regulation participant from the very beginning, the hotel chain is a great example of an organisation that deals sustainably with packaging waste and thus contributes to the circular economy." 

"Hotels generate a large volume of packaging waste every day. By properly separating this and collecting deposit packaging, they can directly help reduce the amount of waste and ensure that this packaging finds its proper way to recycling. We hope their positive example will inspire other hospitality entrepreneurs, encourage them to take the same sustainable steps and sign up for a deposit machine and Waste Well Regulated. "

About Verpact 

Verpact ensures that packaging in the Netherlands - after use - is collected, recycled and reused in a smart and efficient way, including through the deposit system. This implements the legally regulated producer responsibility for packaging. Verpact plays a central role in making the packaging chain circular, with the ideal being that every old packaging becomes new packaging. This preserves valuable raw materials in the chain, reduces litter and microplastics and limits the impact of packaging on the environment.

Part of Verpact are: 

• Supporter of Clean, to prevent and tackle litter and promote the use of reusable packaging
• Sustainable Packaging Knowledge Institute (KIDV), which helps companies make sustainable, informed packaging choices
• Deposits Netherlands, for an efficient and effective implementation of the deposit system
• Waste Well Regulated, for an efficient and sustainable approach to waste separation and disposal.

Read here more on the Dutch recycling results for packaging, including reuse.